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So as you see, copyright protects more of the artistic patterns and artwork designs on clothing, whereas trademarks protect the name, logo, or slogan used to Trademark registration can be obtained for slogans if it is distinctive and is used to represent goods or services from a unique source. Slogans are different from Under some circumstances, trademark protection can extend beyond words, violate the rights of Coca-Cola in the slogan "Enjoy Coca-ColaCoca-Cola Co. v. Jun 18, 2014 In principle, slogans can be protected as trademarks. However, many applications fail if they are purely descriptive or lack distinctiveness. Feb 24, 2016 However, in order to increase the scope of protection, slogans should be registered without the mark itself since only the combination mark and trademarks. Gouchev Law can help you protect your assets. A trademark can be any number of things – words, a logo, a slogan or a phrase.

7 But companies still stumble when seeking trademark protection of, or taking steps to stop infringement of, a slogan or tagline. One stumbling block – and perhaps the biggest block - is that the slogan must function as a trademark – it identifies the source of goods or services. That means that company names, logos, and slogans can all be trademarked. When you register a trademark, you get the exclusive right to use that name, logo, or slogan to identify your product or service.

Edited by Reina Boerrigter and Harm Nijboer - Meertens Instituut

Regardless of whether the trademark is for a phrase, logo, or something else, the same procedure is involved in registering a trademark. When you trademark a slogan, you have the exclusive rights to use it to make money. You can defend your slogan from infringement.

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18 U.N.H. L. Rev. 309 (2020) ABSTRACT. In late 2016, Donald Trump was granted trademark protection for his presidential campaign slogan, “Make America Great Again.” This registration is one of few—if not the only— political slogans registered as a trademark with the USPTO. Trademark Protection, you need to devise a clear and well-thought-out strategy that considers both the creative and commercial value of your prospective trademark. However, first understanding the full importance and legal significance of trademarks will allow one to recognize the need for an effective trademark protection strategy. It is also important to know what the limits are, for such protection, so that your marketing strategy can be developed in a manner that will allow for the greatest protection of your mark.

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A phrase, such as a slogan or tagline, can acquire value and play a major role in your business’s success, so it’s important to trademark any phrases you use to protect your company identity against infringement through registration. Accordingly, so long as a tagline or slogan is either inherently distinctive or has developed secondary meaning, a tagline is protectable as a trademark. If a tagline is closely linked to an advertising campaign or used frequently on goods or services, it is likely a good business decision to file for trademark registration with the USPTO. Registering a trademarked slogan will make the connection between your message and your brand for customers. This can aid your marketing efforts and add value to your business.

Protecting advertising slogans, ideas & concepts can add significant value to a brand. Opting for unique, distinctive, catchy phrases that are easily distinguishable to allow consumers to identify the source of the goods or services. That means that company names, logos, and slogans can all be trademarked.
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Accordingly, so long as a tagline or slogan is either inherently distinctive or has developed secondary meaning, a tagline is protectable as a trademark. If a tagline is closely linked to an advertising campaign or used frequently on goods or services, it is likely a good business decision to file for trademark registration with the USPTO. When you trademark a slogan, you have the exclusive rights to use it to make money. You can defend your slogan from infringement.

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Edited by Reina Boerrigter and Harm Nijboer - Meertens Instituut

trademark user indicates they are using common law to protect their interests. 10 Oct 2007 Trademark Protection. The United States Patent and Trademark Office (USPTO) has strict regulations regarding whether a slogan can become Protect your brand by registering it as a trade mark - how to apply, fees, details of what you want to register, for example a word, illustration or slogan; the trade Check if your trademark is available for registration.